The Power to the people Val Lefebvre

ISBN:

Published: September 14th 2012

Kindle Edition

153 pages


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The Power to the people  by  Val Lefebvre

The Power to the people by Val Lefebvre
September 14th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 153 pages | ISBN: | 6.46 Mb

The opportunityIt is a great coincidence that the emergence of consumer problems and business issues coincide with the arrival of tools that can help to bring the world together. These tools should enable people to communicate and express themselvesMoreThe opportunityIt is a great coincidence that the emergence of consumer problems and business issues coincide with the arrival of tools that can help to bring the world together.

These tools should enable people to communicate and express themselves in a better way.Three major pointsThere are 3 major movements that are causing a shake-up in our world today: 1)The ever-lasting consumer oriented-society 2)The incredibly connected, social life we experience with the web and with social media 3)The constant bad brand experiences that we encounterThe VisionDigital feedback will bring what people have always wanted: a world that is more transparent and aligned.

This is the vision outlined in this book. With these ideas we can improve consumer experiences for the benefit of all by giving the power to the people.Chapters of the book:1. Influence2. (The end of) “Business as usual”3. Transformation4. Everybody’s concerned5. New era, New Business6. Welcome to the consumption society!7. Connected customers are sharing8. (Everyone hates) customer service9. The problem & The Dilemma10. Experience is THE word11. Brand experience12. The whole thing, Bad experience13. Brand Management14. Reputation Management15.

Customer empowerment16. Companies realizing17. The web effect18. Welcome to the social revolution19. The Concept



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